But this January started off with a wholesale order.....(did you know lil' alice takes wholesale order?)! Once that order was processed and paid for, I had already reached my best January! As the month went on, the orders came in. On the last day of the month, I received another wholesale order from a repeat customer!
What I did....
Here are a few things I did......
1. I wrote a pitch
2. Introduced a new item
3. Continue branding + keeping things fresh
First, I hopped on my Google Doc account and wrote a personal, yet prewritten pitch about my most popular product.
I contacted popular blogs that use oils and might be interested in my product and copied my pitch to them.
Guess what? Every single one responded!
Sitting in the sewing room isn't what it's all about. It doesn't sell itself. It takes a little PR + since I don't have a PR department.....it's all me.
I set aside time during the day, an hour or so, and get to work networking with others online.
The next thing I did to make January a successful month, I introduced a new product.
It's been a lot of fun teaching myself how to run the machine. I have had a lot of successful items that just melt my heart, but I have also had a few "Oops!" along the way!
The last thing is to keep things fresh but to carry the brand of lil' alice similar in my packaging and shipping. Having a shop, I am always buying supplies. I am always buying poly bags, tissue paper, stickers, business cards etc. I get very bored with the same look and I look forward to creating new business cards as they begin to run low. I wrap my products in tissue paper and close it with a sticker. I also put a sticker on the poly mailers so then everyone from the lady at the post office who weighs the package to the mail man/woman who delivers it sees the shop name. This time around I ran out of stickers, address labels and business cards. I took advantage of sales on Shutterfly for the stickers and *FREE* thank you cards + I bought the business cards from Vistaprint! Keeping colors + pictures the same carry the brand cohesive!
What are you doing to be successful? Leave a note in the comments.